2021
My Role
Product Designer
Company
Bitnob Technologies
Industry
Blockchain
Core Team
One(1) Mobile Developer
One(1) Product Manager
One(1) Backend Engineer
Responsibility
Visual Design, Usability research, Interaction design, Information architecture design, UX design
Our goal was to design a Bitcoin DCA feature for a popular cryptocurrency exchange. The feature needed to be easy to use, customizable, and provide users with visual feedback on their investments. We wanted to encourage more users to adopt a DCA strategy and help them stay engaged with their investments over the long term.
To begin, we conducted user research to better understand the needs and preferences of our target audience. We surveyed existing users of the exchange and conducted user interviews to learn more about their investment habits and pain points. We also analyzed competitor offerings to identify best practices and areas for improvement.
Based on our research, we developed a design that focused on three key areas: ease of use, customization, and visual feedback.
Ease of Use: We wanted to make it as easy as possible for users to set up a DCA plan. We created a simple, intuitive interface that allowed users to choose their investment frequency, amount, and start date with just a few clicks. We also included educational resources to help users better understand the benefits of DCA and how to get started.
Customization: We recognized that different users would have different investment goals and preferences. To address this, we created a highly customizable DCA feature. Users could choose from a variety of investment frequencies, amounts, and even specific times of day to make their purchases. They could also set up multiple DCA plans with different parameters, depending on their investment goals.
Visual Feedback: We wanted to provide users with visual feedback on the progress of their investments. We included graphs and charts that showed how their investments had grown over time, as well as projections for future returns based on their DCA plan. We also sent regular email updates to users, summarizing their investment progress and highlighting any notable changes or milestones.
We tested the design with a group of beta users to gather feedback and identify any areas for improvement. We also conducted A/B tests to compare different design variations and identify the most effective features and elements.
Final Design
Based on our testing and feedback, we made some final adjustments to the design. We added more educational resources and visual feedback elements to help users better understand the benefits of DCA and stay engaged with their investments. We also made some minor UI tweaks to improve the overall user experience.
The Bitcoin DCA feature was launched to great success. The design received positive feedback from users and helped to increase adoption of DCA among the exchange's user base. The visual feedback elements were particularly well-received, with users citing them as a key motivator for staying engaged with their investments over the long term. Overall, the design helped to differentiate the exchange from competitors and provide users with a valuable new feature for managing their cryptocurrency investments.