2021
My Role
Product Designer
Company
Bitnob Technologies
Industry
Blockchain
Core Team
One(1) Mobile Developer
One(1) Product Manager
One(1) Backend Engineer
Responsibility
Visual Design, Usability research, Interaction design, Information architecture design, UX design
Bitnob is a digital asset exchange and payment platform that allows users to buy, sell, and store Bitcoin. The REferral feature was AIMed AT MAKING IT EASY FOR ITS USERS TO INVITE THEIR FRIENDS TO JOIN THE PLATFORM.
Goal
Create a user-friendly referral feature that incentivizes users to invite their friends to join the platform and enhance user acquisition.
Outcome
The Referral feature on the Bitnob app was well-received by users and resulted in a significant increase in user acquisition and engagement on the platform.
Design Process
To make the referral process easier, I brainstormed different ways to incentivise users to invite their friends and enhance the user experience. I then decided to create a unique referral code for each user, which they could share with their friends through social media, email, or text messages.incentivize
To visualize their ideas, I created wireframes to see how the referral feature would look on the app. They then tested the wireframes with users and gathered feedback to make improvements.
Once I had finalized the design, I created a prototype of the referral feature, which was tested with co-workers to gather more feedback. I then worked with developers to implement the feature on the Bitnob app, conducting extensive testing to ensure that it was functional and easy to use.
Key Features
The Referral feature on the Bitnob app had several key features that made it effective and user-friendly. Each user was provided with a unique referral code, which they could share with their friends. Both the referrer and the referee received rewards when the referee completed their first transaction on Bitnob. Users could easily track the status of their referrals and rewards through the Bitnob app, and the design was user-friendly and intuitive.
Results
The Bitnob Referral Program was a success, with a significant increase in user acquisition and engagement on the platform. The user-friendly referral feature made it easy for users to invite their friends, resulting in a higher number of referrals. The referral rewards incentivized users to refer their friends, resulting in more transactions on the platform. The program also led to an increase in the number of active users and overall revenue. Overall, the Referral feature on the Bitnob app helped the company achieve its goal of enhancing user acquisition and improving the user experience, and it continues to be a popular feature on the app.
Reflection
I conducted extensive research to understand the users' needs and preferences before creating the Referral feature. I also identified the challenges users faced with the existing referral feature on the app. With the insights gathered from the research, I was able to create a referral feature that was user-friendly and incentivized users to invite their friends to join the platform. I was also able to ensure that the feature had a unique referral code for each user, easy tracking of referral earnings. The success of the Referral program highlights the importance of user research in creating features that meet users' needs and improve the overall user experience.