Send Mobile
April 2022 - September 2022
Building a remittance product focused on helping Africans at home and abroad send money at the best rate and prices.
My Role
Lead Product Designer
Company
Fluttterwave
Industry
Fintech
Core Team
Two(2) mobile developers
Three(3) product managers
Two(2) backend engineers
One(1) Quality Analyst
Responsibility
Visual Design, Usability research, Interaction design, Information architecture design, UX design
Flutterwave had just launched it’s remittance web platform called Send in 2021, which based on feedback and creating easy accessibility for users which is also one of the key selling point of Send, the next step the Send team decided was to build an hybrid mobile app that allows for easy access to remittance.
Goal
The goal of the Send team was to launch a new remittance product focused solely on helping people remit money at the best rate and price.
Outcome
We launched a new remittance product with the best rates and prices, helping people save money on remittances.
Challenge
Remittance in Africa has been on the rise as the year pass by as a growing population continues to migrate to seek better opportunities in every way of life and this has resulted in constant and frequent need to send money to and from Africa
Agile Development
The Send Mobile app was broken down into various modules and features. As the lead designer, I was responsible for initiating the design process, and I was later joined by two other designers to help meet the development timeframe.
Each feature phase of the project was serialised, beginning with the design and development of the Send Mobile app. Once the design was approved, the engineering team would begin the implementation process.
The Send Mobile app was broken down into various modules and features. As the lead designer, I was responsible for initiating the design process, and I was later joined by two other designers to help meet the development timeframe.
Each feature phase of the project was serialised, beginning with the design and development of the Send Mobile app. Once the design was approved, the engineering team would begin the implementation process.
Approach
We were initially given four weeks to design and develop Send Mobile, with the goal of replicating the user-friendly, cross-border payment model of the previously launched Send Web. The decision was made to leverage existing infrastructure to save time and minimise risk, with the assumption that the thousands of daily users of the web app would find the mobile app just as easy to use.
However, this early architectural decision had a significant impact on the quality of the customer experience we were able to deliver.
Brainstorming
As a usual ritual of mine when it’s about time to design, I conversed with the developers I was to work with to know possible development limits they have so as to how to brainstorm and come up with design ideas that would be easily implemented by them and also still in sync with that of the earlier implemented web app. Considering the initial timeframe, it was key to remove any possible blocker on both design and development’s end.
After sorting that, I went on to sketch out possible designs that I had brainstormed, as this makes way for me to go wild and vast in design decisions based on the data I had summed up in addition to the implementation limits.
Final Designs
After series of iterations and design feedback and flow additions, we were able to finish up designs of the product.
Learnings
The launch of Send Mobile in 2022 has resulted in a fast, affordable, and secure solution for individuals and businesses to send and receive money across borders. The platform has gained significant traction in the market, with over 100,000 registered users and millions of dollars processed in transactions. The user-friendly interface and low transaction fees have been praised by users.